What is retail display? A retail display is simply any type of advertisement display that a store puts in the storefront, including signage, banners, displays, and more. There are two main types of retail displays, fixed and flexible displays.
What is fixed retail display? This type of retail display is often used in department stores and mass merchandisers, such as Wal-Mart and Kmart. Basically, this type of retail display consists of a stand or rack that the merchandise sits on, with a standard size picture frame on its base so that customers can see the goods up close. The goods may be displayed single-handedly, or they may be mounted on the stand or rack as part of a full-store display. In this type of retail display, goods are usually visible at all times.
What is flexible display? This type of retail display is often used in independent shops, and smaller stores in particular, because it lets the merchandiser add as much merchandise as he can to the display without any additional equipment being required. Some flexible displays also allow the retailer to angle the merchandise in any way that he wants, so that the customer can view the goods at an angle from almost any angle.
What is the purpose of a retail display? Basically, a display is designed to persuade people to pick up merchandise. It accomplishes this through appeal, or the ability to pique interest. In order to do this, a display must have some design elements that grab the customer’s eye immediately. It’s important for a store’s display to be appealing not only to customers who are looking at the store, but also to potential customers who will pass by the store on their way to somewhere else.
What is the advantage of flexible retail displays? Flexible displays are much easier to set up than traditional ones, because they do not need to be bolted to the floor. As long as the display is bolted down, you can move it around if you want to, which means you have more options when it comes to designing the display. If the retailer has a good eye for design, this flexibility can mean big profits for him.
What is retail display made of? Glass is probably the most common material used to create retail display. Other materials, such as wood or steel, can be used if the store owner prefers a different look. Remember, though, that a glass display is just as susceptible to breaking as a wooden one, or as durable as steel. It’s important for store owners to know how likely these materials are to break before investing in them.