When speaking of pop up displays and display systems, we first assume that these are simply large shelves that appear out of the way of the store front. When saying POP refers to interactive points of interest between product and consumer, are normally talking about retail shelf displays, specialty POP displays, and other promotional material. Again, the entire point of sale includes pop up displays, which are normally referred to as standalone displays that exist apart from a company s main retail shelf. This may be for aesthetic reasons, or perhaps to make a statement about the company’s values or goals. Pop up displays are very flexible and serve many different purposes in retail.
The first step towards developing a successful retail sales strategy is to evaluate your store design, your stock, and your overall sales strategy. If you are lacking in one, it is time to do some work on it. Evaluating your pop up display is relatively easy, though it does require some attention to detail. Simply visit as many POP displays as possible. Observe how your customers interact with them. Pay attention to how the merchandise is handled, and also take note of any feedback that you receive from the customers.
Many retailers use pop up displays. But not all pop up retailers use full pos systems. Most pop up retailers use only individual stand alone displays. These are simply a row of racks that can be rotated and have a back to allow a customer to rest on while browsing.
In addition to rotateable shelves, some retail locations use other types of retail fixtures. Large glass panels called splashbacks are sometimes used along with pop up displays to help customers find items at eye level when they enter a store. Retailers also may use door chimes or bells to draw customers’ attention to specific departments or to emphasize special sales. Even video walls can be used along with pop up displays to give customers an option to move through a store without feeling overwhelmed by the amount of items they will see
Pop up displays may seem like an easy way for stores to advertise, but they face certain challenges. First, pop up displays are typically very mobile. Because of this, it can be difficult to get them to display in areas where foot traffic is minimal. Second, even when customers do interact with a pop up display, it is unlikely that they will make a purchase based on attractiveness, although this can be helped along by the addition of attractive product displays and stand alone displays.
Retailers who use pop up displays will also need to determine if they want to include in-store facings. While some retailers feel that offering in-store facings helps to enhance sales, others do not. In-store facings are generally more expensive because they are also more time consuming. Additionally, they may have to replace these facings often, which can be a hassle for customers.
While shoppers have different opinions about the purpose of pos displays, all agree that they are an effective way to draw traffic. Shoppers enjoy browsing through products, which makes a pop up display more appealing. Pop up displays offer different prices depending on what type of retailer offers them. Display racks may be offered in different price ranges to accommodate shoppers of all budgets.
Whether retailers choose to invest in pop up displays or to use them as an in-store marketing solution, it is important to incorporate them into an overall sales strategy. Retailers should create a plan for utilizing these displays before they open, determining when each is most effective for generating traffic. Once open, the pop up display should be used to attract traffic based on how well the design of the display is matching the rest of the store’s layout. Creating a comprehensive sales strategy is an important way to increase revenues from sales performed in-store.